@misc{SchmidBaldermann2019,
  author    = {Stefan Schmid and Sebastian Baldermann},
  title     = {Entering New Markets and Diversifying Business},
  booktitle = {ESCP Europe Working Paper},
  issn      = {1869-5426},
  series    = {ESCP Europe Working Paper},
  number    = {69},
  pages     = {I -- 60},
  year      = {2019}
}