TY  - THES
A1  - Aichner, Thomas
T1  - Mass Customization and Country-of-Origin Effects
N2  - Mass Customization and Country-of-Origin Effects
KW  - Country of Origin
KW  - Product Country Image
KW  - Mass Customization
KW  - International Marketing
KW  - Subcultural Marketing
Y1  - 2016
UR  - http://opus.escpeurope.de/opus4/frontdoor/index/index/docId/20
ER  -