TY  - UNPD
A1  - Schmid, Stefan
A1  - Baldermann, Sebastian
T1  - Entering New Markets and Diversifying Business
N2  - E-commerce has grown considerably in recent decades and has had a disruptive impact on the
retail industry. In this context, Amazon, one of the major players in (online) retailing and beyond, has been
able to expand its business activities continuously in many countries. The present case study sheds light on
the internationalization of Amazon, with a particular focus on the company’s acquisitions. The study
illustrates that Amazon’s acquisitions over the last decades had two major objectives. First, acquisitions
helped Amazon enter new markets and strengthen its presence in specific regions. Second, taking over
other companies allowed Amazon to broaden its activities, for instance, by expanding the product portfolio,
improving customer service, gaining additional knowledge and expertise or by opening up new business
areas.
T3  - ESCP Europe Working Paper - 69 
KW  - Case Study
KW  - Amazon
KW  - E-Commerce
KW  - Internationalization
KW  - Acquisition
Y1  - 2019
UR  - http://opus.escpeurope.de/opus4/frontdoor/index/index/docId/60
SN  -  1869-5426
SP  - I
EP  - 60
PB  - ESCP Europe Wirtschaftshochschule Berlin e.V.
CY  - Berlin
ER  -