TY  - THES
A1  - Münnich, Christian
T1  - Toward the Value Growth Model of Social Commerce:
KW  - Social Commerce
KW  - Electronic Word-of-Mouth
KW  - Digital Pricing
KW  - Humor Research
KW  - Marketing Strategy
Y1  - 2019
UR  - http://opus.escpeurope.de/opus4/frontdoor/index/index/docId/63
VL  - 2019
SP  - I
EP  - 250
PB  - ESCP Europe Wirtschaftshochschule Berlin
CY  - Berlin
ER  -