Mass Customization and Country-of-Origin Effects
Mass Customization and Country-of-Origin Effects
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| Author: | Thomas Aichner |
|---|---|
| Referee: | Frank Jacob, Sabine Fließ |
| Advisor: | Cipriano Forza, Frank Jacob, Alessio Trentin |
| Document Type: | Doctoral Thesis |
| Language: | English |
| Date of Publication (online): | 26.04.2016 |
| Date of first Publication: | 26.04.2016 |
| Publishing Institution: | ESCP Europe Wirtschaftshochschule Berlin |
| Granting Institution: | ESCP Europe Wirtschaftshochschule Berlin |
| Date of final exam: | 26.02.2016 |
| Tag: | Country of Origin; International Marketing; Mass Customization; Product Country Image; Subcultural Marketing |
| Pagenumber: | 37 |
| Licence (German): |  Creative Commons CC-BY-ND - Namensnennung-Keine Bearbeitung |
